Companies are not cold, lifeless entities. They are the people who work in them, and they are flesh and blood. They think, they absorb, and they act, often on their own volition. The ‘impact-point’ therefore is not the organization structure or process so much – it’s more on the people. Subir Chowdhury teaches that from this perspective it is possible to effect change from the ground up.

What they say…

"I have to say Subir Chowdhury is downright inspirational and opened my eyes as to many popular misconceptions people have about how to right a sinking ship.”

“Our retail establishment just doesn’t seem to have an identity. His approach to quality-simple and to the point – inspired me come up with some new ways of getting our company message across.”

“Subir Chowdhury's quality philosophy is a shot in the arm for sagging employee motivation. We refocused our effort and our quality scores sky rocketed.”

“As a non-profit organization relying more on municipal funding and grants, we hope to get some boost in our reserve, thanks to his ideas.”

"What stuck with me most was the idea of "positive paranoia". This short little book seems to have just the right combination of content and catchy phrases to help people hold on to the concepts...”